Skip to main content

State of Black Tourism (SOBT)

Washington, D.C.

September 17, 2026

Register Now

The State of Black Tourism is an annual convening focused on the current and future outlook of tourism across the U.S. and global communities. Bringing together hospitality executives, meeting professionals, elected leaders, and students, this session explores trends, challenges, and opportunities shaping the industry. It’s a space for insight, connection, and forward movement—grounded in impact and driven by community.

Voices That Move the Mission

Build Your Brand. Expand Your Influence. Own Your Market

Louisville,KY

Dec 10-10, 2026

Zeek Coleman, President of Adgenuity, leads a working session on building a brand that gets you in the room — and keeps you there. Learn how to sharpen your positioning, grow your influence with the buyers who matter, and claim your share of the market. Thursday, December 10, during the 43rd Annual Conference.

Register Now

Beyond KPIs: Unlocking the Behavioral Data Driving Performance

Louisville,KY

Dec 10-10, 2026

Executive advisor and leadership architect Dr. Tiana Patrice moves past the dashboard to the behavior underneath it. Learn to read the patterns your metrics don’t capture — how teams actually make decisions, where performance quietly stalls, and what to change first. Thursday, December 10, during the 43rd Annual Conference.

Register Now

Hear it from the room.

Last year’s session drew a full house for a open conversation about workforce, ownership, and where the money actually goes. Watch a few minutes of the discussion to see what the day feels like.

Elena Vance, CMP, opens the 2025 State of Black Tourism session with findings from NCBMP’s annual member survey.

Twenty years in the making.

NCBMP has convened this community for four decades — through general sessions, awards nights, marketplace floors, and the hallway conversations that turn into contracts. Here’s a look back at recent years.

Our Partners

Jorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum.

FAQ

A few things people ask most often. If you don’t see your question here, reach out to the NCBMP office and someone will get back to you within two business days.

Who should attend State of Black Tourism?
The session is built for meeting and event professionals, destination and hotel sales teams, association executives, tourism board leadership, elected officials, and students in hospitality programs. You do not need to be an NCBMP member to attend.
Is this session included with conference registration?
Lorem Ipsum Dolor Sit Amet
Will the session be recorded or livestreamed?
Lorem Ipsum Dolor Sit Amet
Are students able to attend, and is there support available?
Lorem Ipsum Dolor Sit Amet