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***The NCBMP 38th Annual Conference qualifies for up to 13 credits towards
your CMP or CMP-HC certification or re-certification***
NCBMP is pending approval by the Events Industry Council (EIC) as a Preferred Provider of the below-listed continuing education courses, which qualify for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.
Detailed Agenda
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| Wednesday, November 10, 2021 |
| 10:00 am - 6:00 pm |
Registration |
| 10:00 am - 5:00 pm |
NCBMP Committee Engagement: Membership Committee
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| 10:00 am - 5:00 pm |
NCBMP Committee Engagement: Conference Planning Committee
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| 3:00 pm - 4:00 pm |
New Member Orientation |
| 4:00 pm - 5:30 pm |
Chairwoman's Reception |
| 6:00 pm - 7:30 pm |
Hosted Planners VIP Reception Dinner (by invitation only) |
| 8:00 pm - 10:00 pm |
Vibe Cincinnati Lounge |
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| Thursday, November 11, 2021 |
| 7:00 am -7:45 am |
Workout - Health is Wealth! Speaker: Shoshana Rowell
Health is Wealth! NCBMP is focused on keeping our members healthy via our morning workout. We are moving at the speed of light personally and professionally
and it's important to reset our mind and bodies every day. Join coach Shoshana daily for a positive reset exercise with your NCBMP friends and reclaim your Power. |
| 7:00 am - 4:00 pm |
Registration |
| 8:00 am - 5:00 pm |
NCBMP Committee Engagement: Conference Planning Committee |
| 8:00 am - 5:00 pm |
NCBMP Committee Engagement: Membership Committee |
| 8:30 am - 9:45 am |
VIP Breakfast (Meeting Planners & Business Exchange Suppliers Only) |
| 10:00 am - 11:00 am |
General Session: Chin up, Shoulders Back: Walking in Your Power and Leveraging It for Yourself and the Greater Good
This conference opener will not only be a celebration of our first time together under
one roof as friends, family and industry but will remind us all of the greatness our personal power yields. Now more than ever, recognizing and harnessing the power of your influence is what will help move ourselves, industry and the culture
forward.
Join legendary civil rights leader, media extraordinaire and founder of the National Action Network, Rev. Al Sharpton, who knows a little something about walking in power. As tourism reflects on its role in the greater
community and inclusion, finding your voice and standing in your individuality is imperative to moving hospitality towards a brighter future.
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| 11:00 am - 11:30 am |
Break
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| 11:30 am - 12:30 pm |
Breakout Session: A Seat at the Table: Conquering the Corporate Ladder Speaker: Marcel Henry, Joyce Leveston, and Bishop Keith Kershaw
Creating the blueprint for your profession and executing it comes with
its own challenges. After a rollercoaster of a year, it’s time to revisit what strategies, skillsets and tactics are necessary to rekindle your career while removing the hurdles between you and your goals.
Don’t miss this opportunity
to learn how senior executives, Marcel Henry, Joyce Leveston and Keith Kershaw designed and fulfilled their professional destinies. Remembering that you are a business as well and that investing in yourself is investing in your future.
From finding the right mentor and negotiating your professional development, to how to use your skills, talents and strengths to make your way to the corner office, this session offers it all.
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| 12:30 pm - 1:15 pm |
Lunch |
| 1:15 pm - 2:15 pm |
Breakout Session: Destinations International Equity, Diversity & Inclusion Assessment Tool Preview Speaker: Andreas Weissenborn, Melissa Cherry, Connie Kinnard, and Charles Jeffers
Destinations International
firmly believes it is critical for destination organizations to commit to implementing an Equity, Diversity and Inclusion (EDI) strategy to drive a vision for change within their communities. Join Andreas Weissenborn, Vice President of
Research & Advocacy at Destinations International to share a preview of a new annual assessment tool that measures equity, diversity and inclusion standards and practices across destination organizations. Developed in partnership with
NCBMP, the tool will assess EDI practices at CVBs and measure progress and growth within destination organizations to establish industry standards and promote accountability for EDI best practices and initiatives.
The preview
will be followed by a panel discussion focused on the development of and the implications this tool will have on the broader destination organization industry.
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| 2:15 pm - 2:30 pm |
Break |
| 2:30 pm - 3:30 pm |
Breakout Session: The Power of Understanding: Iron Sharpens Iron- Bridging the Supplier and Planner Gaps (Suppliers Only)
Let’s talk about it! Join us for a transparent
and open dialog between suppliers and planners as we share how things have changed and what the new rules of engagement are. Find out what the hot topics, relevant changes, the current challenges each side of the table are facing throughout
the pandemic and how to prepare for a post-COVID world. John F. Howard will lead this candid COVID convo guaranteed to educate, inform and arm you with new tools to use when booking business. |
| 2:30 pm - 3:30 pm |
Breakout Session: The Power of Understanding: Iron Sharpens Iron- Bridging the Supplier and Planner Gaps (Meeting Planners Only) |
| 3:30 pm - 4:00 pm |
Break |
| 4:00 pm - 5:00 pm |
Breakout Session: The Power of Perspective: Contracting in Today's Climate (understanding the new rules of engagement) Speakers: Ashley Crenshaw and Kathryn Belgar
Contracting! Where do we start? After
the contracting processes and standards got turned upside down last year, this part of booking business has become more complicated than ever before. Sign up to hear from industry experts, Ashley Z. Crenshaw and Kathryn Belgar who’ve mastered
the new trends and rules of engagement in the world of contracting.
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| 6:30 pm - 9:00 pm |
Welcome Back NCBMP: Opening Reception Sponsored by Cincy CVB
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| Friday, November 12, 2021 |
| 7:00 am - 7:45 am |
Workout - Health is Wealth! Speaker: Shoshana Rowell
Heath is Wealth! NCBMP is focused on keeping our members healthy via our morning workout. We are moving at the speed of light personally and professionally
and it's important to reset our mind and bodies every day. Join coach Shoshana daily for a positive reset exercise with your NCBMP friends and reclaim your Power.
|
| 8:00 am - 3:00 pm |
Registration |
| 9:00 am | Breakfast All Attendees |
| 9:00 am - 9:45 am |
NCBMP Business Meeting (Members Only) Regency A |
| 9:45 am - 10:00 am |
Break |
| 10:00 am - 11:00 am |
Breakout Session: Hybrid…Invader or Savior? Speaker: Tess Vismale and Mahoganey Jones
Extending your event to the online world can often seem like a daunting task. Despite concerns around technology platforms
and on-site participation, hybrid events provide unique opportunities to extend your event reach across multiple geographies and time zones. By understanding the 10 key steps, you can set a good foundation for a successful hybrid event
that extends your event’s audience reach.
Learning Objectives
- Understanding the process for building your own hybrid event plan.
- How to set a good foundation for a hybrid event that both complements and extends your live event.
- How to set a framework for measuring success.
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| 10:00 am - 11:00 am |
Breakout Session: The Powerful Impact of Branding! Speaker: Odell Dickerson, Jr., Tomiko Harvey
The concept of a business building a brand for itself is a pretty common idea today. So why can’t people do the
same thing? A personal brand isn’t that much different from your destination brand. Let’s discuss how to strategically market yourself, your company and your destination and regain your Power! |
| 11:00 am - 11:15 am | Break |
| 11:15 am - 12:00 pm | General Session: Where is the Power? Do You Know Your Value? Speaker: Dr. Andre Perry Awarding winning Journalist and activist in the field of education Dr. Andre Perry will share why you should know your price. He will share fascinating research on racial and structural inequalities that have impacted our communities and why it’s important to know your Past, Present and Future Power in order to prosper! |
| 12:00 pm - 12:45 pm |
Lunch |
| 1:00 pm - 1:45 pm |
General Session: The Power of Standing Out: Getting the Attention of Those with the Check Book Speaker: Axel D. Adams, Dwayne Crawford, Thomas Dortch, Wendy McSweeney, and Danielle Kennedy Jones (moderator)
Are
you charged with raising funds for a meeting or convention? This session is made for anyone tasked with finding funding for your client to successfully bring their event to your city. Whether this is your first time attempting to secure
a sponsorship or you’re a veteran in the industry looking for fresh new ideas, this panel will address the pressing questions that will make your job easier and maximize your revenue potential. Dwayne Crawford, Axel Adams, Wendy McSweeney,
Thomas Dortch, Danielle Kennedy Jones will share the secrets to a perfect pitch, how to connect to sponsors that align with your clients’ values, to use your unique power to grab their attention and how to negotiate for maximum support. |
| 1:45 pm - 2:00 pm |
Break |
| 2:00 pm - 3:00 pm |
General Session: Powerful or Powerless Leveraging your Leadership as a CVB President Speaker: Elliott Ferguson |
| 3:00 pm - 3:30 pm |
Break |
| 3:30 pm - 4:00 pm |
Let’s get back to Business! Welcome Reception for all Business Exchange Meeting Planners.
Welcome to the Business Exchange! This is a great opportunity to receive updates, unwind and relax
before connecting with NCBMP Suppliers. Come prepared to do business with your friends. |
| 4:00 pm - 5:30 pm |
Business Exchange: We Do Business with Our Friends!
NCBMP is a great opportunity for planners and suppliers to exchange positive information regarding future business opportunities or to learn more about the amazing
destinations that are represented at the conference. Come prepared to do business with your friends. Create special incentives that will make your destination stand out. |
| 7:00 pm - 7:45 pm |
Cocktail Reception |
| 8:00 pm - 10:00 pm |
Gala - Black Tie Let’s celebrate a week of empowering conversations and celebrate the achievements of our industry professionals by attending the highlight of the conference the NCBMP Gala. |
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| Saturday, November 13, 2021 |
| 8:30 am - 10:00 am |
Let’s Have Breakfast! You now have the power to positively impact your family, friends, the industry and the world. Join your NCBMP family for a casual breakfast. |
| 11:30 am - 2:00 pm |
City Tour of Cincy |