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In today’s hospitality landscape, success is no longer defined solely by what’s served—it’s defined by what’s felt, remembered, and valued.

Join CEO Jason Dunn in an intimate fireside conversation with Chef Lonie Murdock, the visionary behind Isla, as they explore how culture becomes cuisine, experience becomes currency, and personal legacy shapes scalable, modern brands.

From generational storytelling to the intentional design of immersive dining environments, this discussion will unpack what it truly means to build a hospitality concept that resonates beyond the plate.

Together, they’ll examine how operators can translate identity into experience, experience into demand, and demand into sustainable growth.

Key Learnings:

• Culture Is Not a Theme—It’s the Product
• Experience Is the New Currency
• Legacy + Innovation Must Coexist